Marketing & Membership =
After successful Marketing Zoom meetings, there are concerns over marketing for new members and audience. The most pressing issue seems to be recruitment and retention after.the Covid pandemic cut deep into many chapters. The Zoom participants found that the Marketing VP and the Membership VP should work together to address these issues.
The Marketing VP handles Internal Marketing (members) and External Marketing (community). The Membership VP handles recruiting (external) and retention (internal). It became clear that both Vice Presidents overlap in their duties. This obvious relationship will lead to better planning, better execution, and better member buy-in.
Not all chapters have a Marketing VP, but it would be a great idea to have another interested person help the Membership VP develop and carry out an ongoing plan. Adding new members is not a one and done activity. It is an ongoing plan that requires nurturing and development. Looking toward fall, with chapter activities slowly increasing, now is the time to plan your recruitment drive, to grow your membership.
STEPS TO SUCCESS
- Define your chapter
- Define your goals
- Membership Buy-in
- Define your potential new members
- Plan an Attractive Compelling Chapter Meeting for every rehearsal
- Practice welcoming guests
M & M Working Together
For a look at some of the membership ideas click on the M&M cover
— or CLICK HERE to download a pdf file.