During the Fall of 2021, Greg Kronlund started collecting and writing documents to help our chapters start rebuilding and marketing themselves as the pandemic restrictions started loosening up.  By January, Greg started working on the first marketing page on our district website.  In a short period of time, he learned how to navigate the administrative portion of the website, and also make and post his own videos on marketing which also included ways for chapters to use for evaluating themselves and determining how to move forward. Greg realized that chapters have a hunger for marketing ideas for both audience and membership.  Throughout 2022, he wrote articles monthly (including worksheets) for chapters or individuals to use.  He now has three webpages under the “M&M” dropdown on the district website (www.EVGDistrict.com) to which he adds to regularly.

Also, during 2022, Greg started holding ZOOM Marketing Workshops for sharing timely topics and networking with chapter leaders throughout the Evergreen District. He’s built, designed, advertised, and conducted over twelve (12) ZOOM Workshops which has reached over 29 chapters through meeting with over 60 individuals.  Some of the topics he covered included: SWOT Analysis; the 4 Ps of Marketing; Advertising; Features and Benefits; Marketing and Membership Working Together; Singing Valentines; Small Successes Leading to Big Successes; and more recently Developing Your 60-word Elevator Speech.

Recently, Greg took on the undefined role of helping our Yakima Chapter to avoid dissolving (as other chapters have done recently).  His encouragement with Yakima has given the members some hope.  Greg has been coaching them on the basics: Create the plan, work the plan, review the plan, refine the plan, revise the plan, and if it still doesn’t work throw it out and re-plan. Plan early and plan often.